Five Steps To Profit From Google Adwords
By Gerardas Norkus, Sat Dec 10th
Although I was marketing online since 1997 and was making moneyon the Internet, as soon as I discovered the famous GoogleCashebook I was instantly hooked. It seemed so easy to profit fromGoogle Adwords: just join an program, promote it onGoogle Adwords pay per click (ppc) search engine starting fromonly five dollars, and watch your profits soar... However, soon I realized that it was not that simple. You mustknow how to select profitable programs, how toresearch keywords and group them in ad groups, how to bid andmanage your campaigns, how to track your keywords and ads, etc. The subject was very interesting for me and I just kept readinga great deal of information related to making income with GoogleAdwords: ebooks, guides, tutorials and e-mail courses.
After trying to implement the knowledge gained in practice,after long trial and error months, I was finally making profitand not losing my money. Here are five little-known steps that you should take in orderto profit from Goolge Adwords: 1. Target profitable two-tier or residual income niche markets. 2. Use effective tools and software for your Google Adwordskeyword research. 3. Get a domain name, a hosting account, and create a simplelanding page with an opt-in form. 4. Promote your landing page with Google Adwords and captureyour visitors' e-mail addresses. 5. Follow up with your subscribers and profit by pre-sellingyour niche products or services. Let's quickly analyze each of the steps outlined above and seewhy you should stick to the plan if you want to maximize yourincome from Google Adwords. Promote Profitable Niche Two Tier Or Residual Income ProductsAnd Services First, the products or services that you will promote withGoogle Adwords should target a niche where people have lots ofmoney and are willing to spend it. Second, you can make much more money if you advertise two-tieror residual income products or services. Usually, majority of Google Adwords books teach you to choose anaffiliate program from publisher networks like ClickBank,Commission Junction, LinkShare, etc. But these are the programsthat everybody use. So, try to do a research on two-tier orresidual income programs in your target niche, and you may besurprized with the results... Two-tier programs reward you for signing up affiliates. This wayyou earn commissions not only on your sales, you earncommissions on their sales too. A good example of residual income programs are web hostingaffiliate programs where you can profit from your sales lifelong! Use Effective Tools for Your Google Adwords Keyword Research First, did you know that you can spy on your competitorskeywords by using an amazing tool called GoogSpy: http://www.googspy.com Simply, enter a domain name of your direct competitors and seewhat keywords they are bidding on. This little-known
secretcould make your online profits soar instantly. Second, as you probably know, the competition among advertisersin ppc marketing is fierce. That's why you should avoid usingonly free keyword research tools like Overture's KeywordSelector: http://inventory.overture.com/d/searchinventory/suggestion You will miss lots of profitable keywords if you do so. Tosucceed with ppc the only tool that works is WordTracker: http://www.adwords-revealed.com/wordtracker You should take at least a one day's subscription when you areready for your keyword research. Get a Domain name, a Hosting Account, and Create a SimpleLanding Page If you don't have your own web site for your niche product orservice that you advertise with ppc search engines, you areleaving money on the table. Here's why... Capture Your Google Adwords Visitors' E-mail Addresses Yes, you can promote links directly with GoogleAdwords. However, this way you will lose lots of prospects thatcould be contacted later. Picture this... When you promote an link you drive traffic directly toyour web site. If a visitor doesn't purchase theproduct or service immediately, the chances are he or she willnever purchase from your link again. Of course, top programs place cookies on their website visitors' browsers. This way you get paid even if yourreferral returns to your web site later. That's why itis important to select the best programs from thebegining. If you can achieve 1% visitor to sales conversion ratio (itmeans 1 sale from 100 visitors) with Google Adwords - you have awinner! Imagine... What if you could set up a simple opt-in form on yourlanding page and write a great copy encouraging your visitors tosubscribe to your newsletter or an e-mail course? You wouldenjoy not 1% but 20 - 30% visitor to subscriber conversion ratiowhen driving targeted traffic to your web site with GoogleAdwords! You see, when you capture email addresses, you build a list.And, as they say - money is in the list! Follow Up With Your Subscribers and Pre-Sell Your Products andServices This step is where you make real profit. Simply, create qualitytargeted content in your newsletter or ecourse and follow upwith your prospects using autoresponders. It is said that online products and services are sold after 7 -9 follow up messages. Besides, you can contact your subscribersanytime later as new quality products hit your targeted nichemarket. This simple surefire action plan should help you boost yourhomebased Google Adwords business profit instantly. As you cansee, without a web site you cannot profit as much as you couldby simply creating a one-page website. About the author:Gerardas Norkus has been marketing online since 1997. Takeadvantage of his battle tested Google Adwords marketingstrategies that could quietly make you huge profits every singlemonth. Take 7-part e-mail course at:http://www.adwords-revealed.com
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